Atag Evolve

JunE 30- 2017

The contemporary extractor hood differs from the conventional range hood. Design and innovation constitute important aspects, preferably without losing functionality. This particular market knows ongoing technological developments, such as the downdraft and the cooking hob.

Atag is distinctive for its durability and energy efficiency. The main point of the Atag Evolve cooker hood is the recirculation of air. This hood has the ability to operate the conventional way (for exhaust air extraction) as well as the option to recirculate through a carbon filter. This second benefit makes the Evolve a sustainable choice; the warm air stays inside.

Atag requested a 3D animation to present the Evolve on an event. To create an ultimate setting for the Evolve, we designed a kitchen in an imaginary 3D world to perfectly fit Atag’s corporate identity. 3D animation is a well-chosen medium for the explanation of a product like the Evolve, its prime advantage being the ability to ‘dive’ into the system and demonstrate the filters. The main developments are constructed in the system itself and are being clarified.

Behind the scenes

One of the challenges facing this project was to visualize the airflow. A specific plug-in was used to visualize the 2D airflow in a 3D environment. Masking the 2D rendered airflow with 3D geometry of the Evolve model was challenging. Multiple airflows move through a couple of filters. 2D masking (which is based on pixel information) happened to be an incapable technique. Therefore creating 3D masks was a necessity to reach the goal.

The plug-in had a restriction that only one plane could be used as a mask simultaneously. The multiple airflows move in different ways and through several straight and bend surfaces. A set up of masks in every direction of the flows has been made and using this method, it was possible to reconstruct the 3D model as a mask.